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Jia Jia, Founder of NEXTidal
Jia JiaFounder of NEXTidal

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NEXTidal archive · 03 / 25

Event ended

Nextidal 2025
Entrepreneurship Sharing Event
3月伦敦创业分享会

A founder conversation about emotional consumption, overseas performance models and the new ways brands create value across borders.

Nextidal 2025 March London entrepreneurship sharing event poster
Emotional consumption · brand globalisationLondon · 06.03.25
01 / THE ARCHIVE A record of the room

The feeling
becomes the market.

This NEXTidal session took place on Thursday 6 March 2025 at Watson House, 54 Baker Street in London. It examined why emotional value is becoming a stronger driver of consumer choice.

The evening connected entrepreneurs and investors around overseas performance, emotion-led marketing and the opportunity to earn the trust of Gen Z. This page preserves the public event details as an archive.

See what is next ↗
02 / AT A GLANCE Public details from the original listing
0106MARThursday · 2025
0218:00— 20:00Two hours · In person
0354BAKER STWatson House · London W1U 7BU
Event image from the Nextidal March 2025 entrepreneurship sharing eventEMOTIONAS AMOAT
03 / SESSION THEMES What the listing explored

Make people
feel it.

  • 01Emotional consumption and the shift from material value to emotional value
  • 02Overseas performance models and emotion-driven marketing
  • 03How brands can earn Gen Z attention across global markets

Featuring Jenny and Dayu, founders in the overseas performing arts industry, with drinks, snacks and open founder conversation.

04 / WHERE IT HAPPENED Watson House · Baker Street

IN PERSON · CENTRAL LONDON

54 Baker St,
London W1U 7BU

Watson House
54 Baker Street
London W1U 7BU

Open location ↗
Watson House
Baker Street · W1U 7BU

Archive closed · NEXTidal continues

Keep the
conversation moving.

The March 2025 event is over, but the question of what makes a brand matter across borders is still worth bringing into the room.

Explore the next event